Goodforall
Goodforall was created towards the end of 2007 with an idea: products for a better world. Today Goodforall is an organization which has already created three beautiful product lines with the brand promise: Go for 100% fair trade, eco & design. Our goals are to create jobs, where the need for jobs is the greatest. We want to accomplish this by creating products with such beauty and quality that we all want to embrace them, and use them – all over the world. That is goodforall!
Go for 100% Fair trade, Eco and Design
In 2007 Goodforall was founded by Marja Baas, who had a vision: a better world by producing products we use a lot. She started with Christmas gifts for companies to ensure she gained immediate volume. In the years which followed we grew to the organization we are today. Goodforall is combining designers and fair trade producers to create quality products which are on the road to being 100% fair trade, eco and design.
In 2011 we left the extensive product range behind us and continued with the three product lines which Goodforall has thus far developed: MYPAPERBAG, Patch8 and Allpure.
We have seen the products, visited the factories, and been there – anywhere from cotton farmer, to leather tanner to the manufacturers who create our products by hand. It has been a conscious decision to be 100% transparent so that we may share our experiences and expand. Co-creation: join us!
Goodforall consists of a small group of people, but we are lucky that we have a large group of loyal followers around us, who supports us, share our manner of thought and help to spread the word. We invite everyone to join us, create with us, stay informed, and inform others or merely to order the products. All of this is necessary to accomplish our goals – create as many new jobs as possible at the bottom of the pyramid*, where the need is the greatest.
Every step counts! We believe in empowerment to ensure people have the tools at hand to bring themselves and others further. Even if something is not yet perfect, every good step counts! It is our promise to continue our work and finally certify every step on the way. Imagine that everyone could make that step towards a better world, each in their own way. We are grateful every day for every step we can take.
Sinds de start werkt Anoesja bij Goodforall en zij heeft mede de organisatie gevormd zoals hij nu is. Anoesja is verantwoordelijk voor verkoop, in Nederland en daarbuiten. Zij zette de eerste stappen op de Amerikaanse markt. 
Naam: Pauline de Visser
Leeftijd: ‘jong’ volgens mijn moeder, 'oud' volgens mijn kids, oftewel 47 jaar jong!
Go for 100% Fair, Eco & Design
